On this day in 1974, the Dean Martin Show ended on NBC.

Martin was initially reluctant to do the show, partially because he did not want to turn down movie and nightclub performances. His terms were deliberately outrageous: he demanded a high salary and that he need only show up for the actual taping of the show. To his surprise the network agreed, and Martin had to comply.

Martin believed that an important key to his popularity was that he did not put on airs. His act was that of a drunken, work-shy playboy, although the ever-present old-fashioned glass in his hand often only had apple juice in it. The show was heavy on physical comedy rather than just quips (he made his weekly entrance by sliding down a fireman’s pole onto the stage.) Martin read his dialogue directly from cue cards. If he flubbed a line or forgot a lyric, Martin would not do a retake, and the mistake — and his recovery from it — went straight to tape and onto the air.

Apple juice?!? Wow. I never thought he was drinking some sort of weight loss dietary supplement, but I never thought it would have been apple juice either.

You can find out more about this day in history at Those Were The Days, and InfoPlease.

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