1932: Burns & Allen

On this day in 1932, George Burns and Gracie Allen debuted on CBS radio and eventually got their own show. The two held steady jobs for more than 30 years.

In 1929 they made their first radio appearance in London on the BBC. Back in America, they failed at a 1930 NBC audition. After a solo appearance by Gracie on Eddie Cantor’s radio show, they were heard together on Rudy Vallee’s The Fleischmann’s Yeast Hour and in February 15, 1932 they became regulars on The Guy Lombardo Show on CBS. When Lombardo switched to NBC, Burns and Allen took over his CBS spot with The Adventures of Gracie beginning September 19, 1934.

The title of their top-rated show changed to The Burns and Allen Show on September 26, 1936. When ratings began to slip in 1940-41, they moved from comedy patter into a successful sitcom format, continuing with shows on NBC and CBS until May 17, 1950. As in the early days of radio, the sponsor’s name became the show title, such as Maxwell House Coffee Time (1945-49).

You can find out more about this day in history at Those Were The Days, and InfoPlease.

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