On this day in 1964, The Beatles appeared on the Ed Sullivan show and girls everywhere have been searching for the best acne treatment ever since.

In late 1963 Sullivan and his entourage were at Heathrow and witnessed how The Beatles fans’ greeted the group on their return from Stockholm, where they have performed a television show as warmup band to local star Lill Babs. Sullivan was intrigued, telling his entourage it was the same thing as Elvis all over again. He initially offered Beatles manager Brian Epstein top dollar for a single show but the Beatles manager had a better idea—he wanted exposure for his clients: the Beatles would instead appear three times on the show, at bottom dollar, but receive top billing and two spots (opening and closing) on each show.

The Beatles appeared on three consecutive Sundays in February 1964 to great anticipation and fanfare as “I Want to Hold Your Hand” had swiftly risen to #1 in the charts. Their first appearance on February 9 is considered a milestone in American pop culture and the beginning of the British Invasion in music. The broadcast drew an estimated 73 million viewers, at the time a record for US television, and was characterized by an audience composed largely of screaming hysterical teenage girls in tears. The Beatles followed Ed’s show opening intro, performing “All My Loving”, “Till There Was You” which featured the names of the group members superimposed on closeup shots, including the famous “Sorry girls, he’s married” caption on John Lennon, and “She Loves You”. They returned later in the programme to perform “I Saw Her Standing There” and “I Want to Hold Your Hand”.

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